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About the Western DMO

The Western Newfoundland Destination Management Organization (Western DMO) is a non-profit organization whose role is to support the continued growth and sustainability of the provincial tourism industry through regional marketing, destination development and market readiness initiatives that will attract more visitors, increase length of stay and provide more experiences that are aligned with the Newfoundland and Labrador brand.

The Western DMO is a public-private partnership formed as a result of Uncommon Potential: A Vision for Tourism in Newfoundland and Labrador 2020, which was created in 2009. Known as Vision 2020, this guiding document outlines the seven strategic directions needed to reach the ultimate goal of doubling tourism revenues in Newfoundland and Labrador to $1.6 billion by 2020.

Six years after the launch of Vision 2020, the Newfoundland and Labrador Tourism Board has embarked on a process to update, refresh and renew the provincial tourism strategy. The refreshed strategy reflects the accomplishments achieved, as well as the challenges remaining, putting renewed focus on what the priorities must be heading into the home stretch towards 2020. We encourage all tourism stakeholders to become familiar with the refreshed version of the Vision 2020 document, which can be accessed online on Hospitality Newfoundland & Labrador’s website.

The Western DMO is funded primarily by the provincial Department of Tourism, Culture, Industry and Innovation (TCII), with significant contributions also coming from the Atlantic Canada Opportunities Agency (ACOA) and private industry sources. Our board of directors is drawn from members of the tourism industry across our region, which stretches from Port aux Basques to St. Anthony.