Tools, Tips, & Tricks

Department of Tourism, Culture, Industry, and Innovation​


The provincial department responsible for tourism provides some useful tools to new and existing operators to assist them with their product development and marketing efforts. 

Tourism Product Development

The department has created a 'creating experiences toolkit' that aids in the development of product. It emphasizes key components including: General market readiness, Sense of Arrival, Food Tourism Experiences, and Destination Trails.



The department also provides a number of tools in regard to marketing an established or start-up business within the Newfoundland and Labrador tourism industry. It provides help with getting listed on and in the visitors guide, as well as with digital marketing, trade and consumer marketing, and the services provided to visitors. 


Hospitality Newfoundland and Labrador (Hospitality NL) offers a wide range of training and education products and services specifically designed for tourism organizations. By offering resources, such as industry standards information and labour initiatives, Hospitality NL hopes to foster the growth of their members, as well as the industry itself. They facilitate several well-known programs, including emerit Tourism Training, WorldHost® Fundamentals,, and It’s Good Business – Responsible Alcohol Service. Hospitality NL has developed a Resource Guide that provides a summary of resources available and the contact information for program leaders. Tourism stakeholders are encouraged to use the guide to find out more about what is available to them.


The Tourism Assurance Plan (TAP) was developed to elevate the quality of tourism services and attractions available in Newfoundland and Labrador. All tourism services and attractions must comply with five common minimum standards in order to participate in provincial marketing and development initiatives, qualify for membership with Hospitality Newfoundland and Labrador (HNL) and participate in partnership/membership activities with regional Destination Management Organizations (DMOs), including the Western DMO.

The Tourism Assurance Plan (TAP) ensures that Newfoundland and Labrador’s tourism industry is able to remain competitive with other national and international destinations. The minimum standards are aimed at promoting tourism organizations that provide quality travel experiences and assist tourism services and attractions improve the way they operate. The standards are:

  1. The ability to communicate and receive messages from customers by telephone, email and an online presence (Resource: Webinar); and at a minimum, accept credit and/or debit card payment (Resource: Webinar) and respond to inquiries on a daily basis.

  2. Possess and maintain valid licenses, permits and all other regulatory requirements to operate.

  3. Maintain current and sufficient levels of liability insurance. Proof of insurance to be provided upon request. (Resources: WebinarPDF Guide)

  4. Must deliver actual experiences or services being promoted and/or offered to the consumer.

  5. Must be in good standing with Tourism Assurance Plan’s complaints procedure.​​

Operators that meet all of these minimum standards are encouraged to ensure this is reflected in Newfoundland & Labrador Tourism’s Tourism Operator Profile. Operators may update their profile at anytime by logging into the Newfoundland & Labrador Tourism Operator Profile.

The TAP is a significant step forward for the tourism industry in Newfoundland and Labrador. It increases consumer/traveller confidence in the services and attractions we offer and contributes to the overall sustainability of our industry. All partners of the NL Tourism Board have endorsed this plan and collaborate on an ongoing basis to enhance quality assurance standards of the industry.

For further clarification and resources, please see HNL’s website or contact us.

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Western NL DMO Inc.

2nd Floor Commerce Court, 50 Main Street

Corner Brook, NL

A2H 1C4

t: 709.639.4787


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