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Two people wearing purple hiking clothes walk up a steep hill covered in green foliage. Behind them is a dramatic coastline on the ocean.

Market Readiness

The tools you need to become market ready and to exceed the expectations of travellers to Newfoundland & Labrador. 

Resources

A poster that reads, "Chats with Emili," and shows a woman standing outside in a coastal marsh and smiling wearing a magenta coat. The Go Western Newfoundland logo is in the top right corner.

Reach out to Emili to schedule a time to chat, either in-person or virtually via Zoom.
*Open to any tourism operator in Western Newfoundland.

A document with a checklist for online market readiness in Western Newfoundland. The Go Western Newfoundland logo is in the top right corner.

Gauge your online market readiness with this handy checklist. Click to view & download a printable version to complete at home, or schedule a time to meet with Emili to complete your checklist.

A document with fillable sections. The Go Western Newfoundland logo is in the top right corner.

Use this fillable form to gather all the information you need to create your free business listing before logging into the NL Tourism Operator Portal. Each fillable section has a character limit as per the guidelines found in the Portal User Guide.

A blank report card form for grading tourism business listings. The Go Western Newfoundland logo is in the top left corner.

Get a "report card" for your free business listing(s) on  NewfoundlandLabrador.com. This includes a grade so you know what aspects of the listing are doing well and what could use improvement. We'll even make recommendations to optimize listings. Simply email Emili to ask for your report card.
*Must be a member of Go Western Newfoundland.

A two story weathered red storage shed on the coast. Overlaid on the image are the words, "Marketing Blog Posts."

Click to visit the marketing section of our blog.

A document with fillable sections. The Go Western Newfoundland logo is in the top right corner.

Use this fillable form to gather all the information you need to create a travel offer before logging into the NL Tourism Operator Portal. Each fillable section has a character limit as per the guidelines found in the Portal User Guide.

The front cover of a document that reads, "General Tourism – Marketing Readiness Guidelines" in blue font.

Click to view & download the guidelines from NL Tourism; includes information on the Tourism Assurance Plan (TAP).

An image of a lighthouse with the Newfoundland & Labrador logo and blue matching font that reads "Toolkits & Guidelines".

Click to go to NL Tourism's Experience Development & Market Readiness page.

The front page of a document that list common acronyms used in the provincial tourism industry A through F. The Go Western Newfoundland logo is in the top right corner.

It can be a challenge to keep up with all of the industry jargon, so we've made an alphabetised list of common acronyms used in the provincial tourism industry. Click to view & download a printable version.

Sustainability Tourism Cover.PNG

Learn about some ways to apply sustainable practices within your own tourism businesses.

Social Media Toolkits

A white page with the title, "Hashtags for Summer 2022" and 5 lists of categorized hashtags. The Go Western Newfoundland logo is centered on top of the page.

Check back later – we're working on Social Media Toolkits!

Click for a printable PDF.

Learn more

Reach out to Emili for market readiness inquiries:

Emili Fraser

Regional Marketing Officer

c: 709.649.9494

e: emili@gowesternnewfoundland.com

For tips, tricks, workshops, and more, visit our blog and subscribe to our monthly industry newsletter.

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